YAPPN CORP CONTINUES GLOBAL LAUNCH OF FOTOYAPP AT LONDON FASHION WEEK
FotoYapp to Expand Global Storytelling at Europe’s Largest Fashion Event
NEW YORK, NY – September 11, 2014 – Yappn Corp. (OTCQB: YPPN) has partnered with the British Fashion Council for London Fashion Week to continue the global launch of the new consumer worldwide media and social sharing platform, FotoYapp.
FotoYapp works by providing brands, influencers and consumers with the ability to create their own media content, such as sharing images and 18-second videos as well as curate media from other users and content from major social media platforms in 67 languages.
Users can also apply tags and descriptions to their posts to pull in the social conversation happening around each social post from a variety of social networks based on the tag words in their own native language regardless of the originating language of the content.
After a successful activation at Mercedes-Benz Fashion Week in New York City, FotoYapp is expanding its availability to designers, models and media outlets in London, introducing the concept of globalization of social media and online communication.
“With over 22 Million media impressions and significant interest from the fashion industry, FotoYapp had a tremendously successful launch at Mercedes-Benz Fashion Week in New York and we are excited to continue to introduce the platform globally at London Fashion Week,” said David Lucatch, founder and CEO of Yappn Corp. “After seeing the great response in the US market, we are thrilled to present the language barrier breaking technology to the European fashion industry and corresponding models, celebrities and media.”
Additionally, FotoYapp will partner with British designer, Preen by Thornton Bregazzi, to feature exclusive backstage and front row access to the global users of the platform on Sunday the 14th of September. FotoYapp will be the leading platform for Preen by Thornton Bregazzi in its efforts to expand its global social media reach.
For more information on FotoYapp, please visit www.fotoyapp.com/
Yappn is a real-time multilingual company that amplifies brand messaging, helps conduct commerce and provides customer support by globalizing these experiences with its proprietary approach to language. Through its real-time multilingual amplification platform, Yappn eliminates the language barrier, allowing the free flow of communications in 67 languages. Yappn has developed cost effective, unique and proprietary technology tools and services that create dynamic solutions that enhance a brands messaging, media, e-commerce and support platforms.
In addition to Yappn, FotoYapp (www.fotoyapp.com) provides consumers, brands and Influencers with the ability to share media content (images, video, audio, etc.) instantly across the global social sphere with all major social posts in a single environment in almost any language allowing global participants to interact with each other, regardless of their native tongue.
Yappn Corp. is publicly in the U.S. on the OTCQB – symbol “YPPN” and leading technology incubator; Intertainment Media Inc. (TSXV: INT / US: ITMTF / FRA: I4T) has a controlling interest in Yappn Corp.
For more information, please visit http://corporate.yappn.com
David Lucatch, Founder and CEO, Yappn Corp.
Melissa Kubrin, Fingerprint Communication
Forward Looking Information
Legal Notice and Safe Harbor Statement
This press release contains “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934. All statements, other than statements of historical fact, and those preceded by or that include the words “believes,” “expects,” “given,” “targets,” “intends,” “anticipates,” “plans,” “projects,” “forecasts” or similar expressions, are “forward-looking statements.” Although Yappn Corp.’s management believes that such forward-looking statements are reasonable; it cannot guarantee that such expectations are, or will be, correct. These forward-looking statements involve a number of risks and uncertainties, which could cause the Company’s future results to differ materially from those anticipated. Additional information regarding the factors that may cause actual results to differ materially from these forward-looking statements is available in the Company’s filings with the SEC including the Current 10-K filed on August 29, 2014. The Company assumes no obligation to update any of the information contained or referenced in this press release.